Choose your X: New advertising campaign for the BMW XCrew
Looking at the current landscape, it’s hard to believe that 20 years ago not a single BMW X model was available. In 2019, the range extends from X1 through X2, X3, X4, X5 and X6…
bmw commercials
First BMW ad from the new Goodby, Silverstein & Partners agency
Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States. Goodby won…
Video: BMW Launches New, Funny Spots to Promote CPO Cars
BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots that came out after the announcements brought a fresh take…
Video: BMW M Commercial Goes Against the Stream with Adult Humor
The BMW M division is taking a funny approach to commercials, less politically correct than before, but nonetheless entertaining. The new digital strategy seems to abide by the take no prisoners motto and showcase all…
“Eyes on Gigi”. BMW presents interactive campaign for new BMW M2
Eyes on Gigi Hadid: What BMW M2 Is She in? – Video
Earlier this week, BMW has teamed up with young model Gigi Hadid to promote the new BMW M2. At the time, the short teaser has dared us to ‘keep our eyes’ on the model and…
Video: BMW Joins Forces with Model Gigi Hadid to Promote M2
BMW launched a new teaser yesterday, featuring the BMW M2. However, unlike on other occasions, this time, the German company seemingly joined forces with one of the top-models of the fashion world today – Gigi…
Mental health group wants BMW to cancel a commercial
If you live in the United States, you’re probably aware of the March Madness NCAA Basketball tournament that’s been going on for quite awhile now. If you’ve been watching, you’ve probably seen a commercial for…
BMW used Palm Springs to shoot the F23 2 Series Convertible commercial
One of the best BMW commercials of the last few years features the all-new F23 2 Series Convertible. The second-generation compact cabriolet – following the success of the 1 Series Cabrio – was launched this…
Making of the BMW i8 commercial by Gus Van Sant
This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…
New BMW i8 Commercials
BMW releases a new series of commercials featuring the new BMW i8. The first commercial is titled “Genesis” and describes the journey from the first vision through several phases of development to its realization. A…
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