BMW of North America will debut an all-new television commercial today featuring the BMW 3 Series and actress Brooklyn Decker. The ad is part of BMW’s regional advertising buy during NBC’s broadcast of Sochi 2014. In addition to purchasing national advertising within NBC’s broadcast of Sochi 2014, BMW has purchased regional NBC advertising in the top 17 markets, up from 11 markets during London 2012 Summer Olympic Games.
“Opportunity Knocks,” starring actress Brooklyn Decker, features the BMW 3 Series, the quintessential Ultimate Driving Machine that invented the Sports Sedan segment. The BMW 3 Series has been named on Car and Driver’s acclaimed 10Best List for 23 years in a row. This spot tells the story of a man who has previously let opportunity pass him by.
Among other missed opportunities shown in a flash-back sequence, we see him break up with his nerdy high-school girlfriend, who in present-day, turns out to be Brooklyn Decker. When it comes to purchasing the BMW 3 Series, he is not going to let opportunity pass him by again.
“I was drawn to this BMW ad because of the humor. I was determined to play myself as a nerdy teenager – down to the braces and not so trendy clothes – just like I was in high school,” said actress Brooklyn Decker. “I loved being able to put some of my personality into the ad and I’m thrilled to have been a part of this project with BMW.”
In addition to BMW’s regional dealer advertising buy, BMW’s national media buy during NBC’s broadcast of the Sochi 2014 Olympic Winter Games features new television and digital spots for the revolutionary BMW i brand, the all-new BMW X5 Sports Activity Vehicle, and the first-ever BMW 2 Series. BMW i digital shorts are available at NBCOlympics.com during the Games.
“’Opportunity Knocks’ is a playful example of BMW’s focus on story driven creative,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “Unlike the young man in the commercial who broke up with Brooklyn Decker, we want consumers to make the right choice the first time, especially when selecting their next vehicle.”
Kirshenbaum Bond Senecal + Partners is responsible for BMW of North America television and digital advertising along with social media activations, UM is responsible for media buying. “Opportunity Knocks” is directed by David Shane and produced by O Positive.