The BMW 328 Hommage celebrated, commemorated, and modernized the iconic 328, marking the car’s 75th anniversary in outrageous fashion. Considered by some to be the best sports car of the 1930s — and a huge…
If there’s one certainty in the automotive industry, it’s that CEOs always hype up the next product. But in BMW’s defense, the second-generation iX3 isn’t just another electric SUV in its already vast portfolio. The…
Like all good things in life, the Z4 will eventually come to an end. We’ve been reporting on the roadster’s demise for a while now, and the clock is ticking. BMW will likely pull the…
It’s been a relatively quiet summer at the BMW Group, with few product launches. Enthusiasts did get the M2 CS special edition, but there hasn’t been much news otherwise. However, that’s understandable, because the most…
BMW M Team RLL finally turned pace into results at Road America. After a season of near misses, the BMW M Hybrid V8 scored its first win of the 2025 IMSA WeatherTech SportsCar Championship—and added…
BMW is one of the most successful automotive brands in the world, with 2.2 million annual sales and brand equity worth $52 billion. No doubt, it faces a lot of competition from established rivals like…
For over a decade, BMW has built electric cars without bothering to give them a front trunk. Sort of. Teslas had them. Fords had them. Even Rivian made room. But BMW? Nothing. Not in the…
When BMW first revealed the Neue Klasse, it promised more than just a new generation of electric cars. It pitched a complete rethinking of how vehicles should be developed, manufactured, and recycled in the face…
We’re saying goodbye to one of the most talented car designers, and it’s not just because he penned a couple of our favorite BMWs. The legendary Ercole Spada has left us at the age of…
Whether it’s gasoline, diesel, or electric, all cars are bad for the environment. That’s an undeniable fact. However, automakers are increasingly prioritizing efforts to make their vehicles less damaging to our already fragile planet. Decarbonization…
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