2024 was a bittersweet year for the BMW Group. On one hand, BMW kept its global sales luxury crown, and M posted record deliveries. On the other hand, BMW shipments dropped by 2.3% to 2,200,177…
2024 was an excellent year for the “world’s most powerful letter.” M sold 206,582 vehicles, an all-time high. Per BMW’s modus operandi, we should clarify that the number also includes M Performance models. Only 66,805…
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
With 2024 in the rearview mirror, BMW has the final sales numbers for the past 12 months. The German luxury brand had projected to sell more cars than in the record-breaking 2023. However, issues with…
The BMW Group was all about the new iDrive X this week at the Consumer Electronics Show in Las Vegas. However, CES also served as the venue where the top 10 finalists for the World…
With the new iDrive X infotainment system, which premiered at CES in Las Vegas this week, BMW is doubling down on screens. The center display is growing to 14.9 inches, and there’s also a high-tech…
Love it or loathe it, the future of car interiors is mostly about screens. BMW is ready to deliver the goods and cater to the smartphone-loving audience. With iDrive X, jumbo-sized displays mounted front and…
BMW has a prolific motorsport history that’s definitely worth celebrating. Some of its most iconic race cars date back to the 1970s. Who can forget Niki Lauda’s 3.0 CSL? Its strikingly orange Jägermeister livery was…
The Tesla Model Y has sold excellently since its introduction in 2017. Believe it or not, that was eight years ago – roughly the time it takes BMW to introduce a new model. And Tesla…
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
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