A major consumer shift is taking place these days with a large segment of customers buying electric cars. And of course, Tesla is being heralded as the main rival for old-school companies. So it’s only…
The BMW iX is still making the internet rounds. It is a brand-new technological flagship from BMW so, naturally, people are very interested in what it brings to the table. Chip in the fact that…
The BMW i3 isn’t a car that needs more attention-grabbing looks. Its funky futuristic styling still turns heads even eight years since its release. However, if you want an even more vibrant i3, this one…
Now that the BMW i4 M50 is on sale, there are going to be a lot of customers cautiously interested. The apprehension to buy such a car is understandable, as the vast majority of BMW…
BMW recently announced another important investment in the field of green mobility. This time, the BMW i Ventures investment arm focused on the charging infrastructure, an area that was criticized by the BMW Group CEO,…
The BMW i4 is now starting to reach dealerships around the world and customers are excited to have a new EV option in a competitive segment. For the now, the 4 Series Gran Coupe electric…
Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…
Our friend Kyle Conner was just at the 2022 CES and shared with us some exclusive content from the BMW exhibit. First, he gave us an overview of the BMW iX Flow, next the BMW…
BMW’s E Ink color changing technology stole the show at CES 2022. Even non-car journalists and tech fans were wowed by the fascinating new technology, which allowed the BMW iX to change its exterior color…
We’ve already established that 2021 was a record year for BMW by racking up more than 2.2 million sales to comfortably beat Mercedes for the first time in five years. After looking closer at the…
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