BMW ALPINA’s New Badge Quietly Revealed In Physical Form
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
The upcoming BMW ALPINA models will be assembled "in select BMW Group plants" where investments are being made to support the new high-end vehicles.
Upcoming models from the newly created BMW ALPINA brand will feature a discreetly updated logo that stays true to the design's heritage.
The Skytop and Speedtop proved BMW can build half-million-euro bespoke cars. A grand touring coupe wearing the ALPINA badge is the logical next step — and the business case writes itself.
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BMW takes full control of ALPINA, positioning it as a luxury brand between 7 Series and Rolls-Royce with new models arriving late 2026
Reports suggest BMW is planning a new ALPINA 7 Series range with a separate G72 code and a V8 expected around 617 hp.
There's been enough demand to cover all the build slots since the luxury SUV came out in 2020.