Exact details about ALPINA sales figures have always been somewhat of a mystery. Then again, perhaps that only adds to the appeal of the niche brand. We do have a general sense of the numbers,…
The BMW Group acquired the rights to the ALPINA brand in March 2022. However, it has been business as usual since the transaction because the pre-existing agreement doesn’t end until December 31, 2025. With that…
ALPINA occupies a special slice of BMW history and enthusiasm. Perhaps no better showcase for the brand is the ALPINA: 60 Years of Excellence exhibit at The Ultimate Driving Museum in Greer, South Carolina. Here,…
It’s safe to say that the golden era of sedans is over in an increasingly SUV-obsessed world. However, BMW is staying true to its roots. Not only will three-box saloon loyalists get a new 3…
A collaborative effort between BMW, BMW Motorsport, and ALPINA, the 333i was an E30 exclusive to South Africa. Developed as a substitute for the M3, which was never sold there, it was built in just…
The BMW Group took nearly everyone by surprise in early 2022 when it acquired ALPINA. Munich didn’t buy the family-owned company itself, but rather the brand name. The intent? To use the fabled moniker on…
ALPINA’s story has always been about doing things differently from BMW. Not louder, not harsher, but definitely quicker and more refined. In a recent interview, Andreas Bovensiepen, son of the founder and current head of…
For years, American enthusiasts have looked longingly at ALPINA’s sleek Touring models, wondering why they’ve never made it across the Atlantic. As it turns out, the idea wasn’t completely off the table. In a recent…
ALPINA has always occupied a rare space in the BMW universe. The marque blends hand-finished craftsmanship, bespoke performance, and understated luxury in a way that even BMW doesn’t. Now, under BMW’s full stewardship, the brand…
ALPINA made a name for itself by pampering big BMWs with large-displacement engines. But this car doesn’t carry the famous roundel, nor does it have a V8 under the hood. Twenty years ago, the specialists…
