Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we…
Bloomberg just published a great article on the current state of bloggers impact on auto manufacturers. Alex Webb, the article’s author nails it by stating that “Traditional media still has quite a large reach and…
BMW is not the first premium car manufacturer to design a four door coupe, but the Bavarians’ response to the Mercedes-Benz CLS and Audi A7 is here now and ready to make a statement. The…
See update with BMWNA official statement At the 2012 WWDC event, Apple revealed that SIRI features will come to BMW vehicles. The updated SIRI will debut in the new iOS which will hit the market…
In 2013 BMW will launch the i3, the first fully electric vehicle part of the new i sub-brand. The electric project kicked off years ago and went through a series of iterations that began wit…
Ah summertime! What better time is there than this to drive a BMW convertible? Sometimes, we in the automotive press, spend too much time talking about the latest and greatest, forgetting about the here and…
Z is for Zagato The reveal of the BMW Zagato Coupe at the Concorso d’Eleganza Villa d’Este was a spectacular success. Zagato is an old and storied Italian coachbuilder, engineering firm, that traces its heritage…
That feels better. I think subconsciously I was, indeed we all were, carrying a basket of stress at the rumor of a V6 M3. It’s undeniably sacrilegious. A few moons ago I wrote a piece…
The Concorso d’Eleganza Villa d’Este will once again host a spectacular world premiere in 2012 and, in so doing, build on its tradition as a gathering of the industry’s leading coachbuilders. The premiere in question…
Leipzig, Germany – If you want to see the most modern metal pressing operation in the world you have to travel to Leipzig, in the state of Sachsen, and head northeast of the city center…
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