News

BMW Celebrates 15 Years of Production in Spartanburg

BMW Celebrates 15 Years of Production in Spartanburg

On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Today, 15 years to the day later, BMW Manufacturing’s 1.5 millionth vehicle rolled off the line to celebrate…

Meet the BMW Vision EfficientDynamics Concept

Meet the BMW Vision EfficientDynamics Concept

For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…

SB LiMotive – Battery supplier for future BMW Megacity Electric Vehicle

BMW introduces a New Voice Activation System

BMW introduces a New Voice Activation System

Starting in September 2009, BMW is presenting a truly innovative, cutting-edge technology for voice control in the automobile allowing even more reliable and convenient operation and control of navigation systems and infotainment functions. Introducing this…

BMW Car-2-X Communication improves pedestrian safety

BMW Car-2-X Communication improves pedestrian safety

A child suddenly runs out into the road from between two parked cars – it’s every driver’s nightmare scenario. BMW Group Research and Technology, in collaboration with leading research institutes in Germany, has now developed…

Marc Girard - New Head of BMW Interior Design

Marc Girard – New Head of BMW Interior Design

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…