As a rider, I often say that there exists two different types of riders; those whom ride for the love of riding itself and those whom ride for the exhilarating rush of adrenaline. Surely, there…
BMW Motorrad has unveiled a new concept vehicle at the Wheels and Waves festival. This very unique concept vehicle, dubbed Lac Rose, meaning pink lake, draws its inspiration from the brand’s rich history of success…
Since BMW created the adventure bike segment, with the introduction of the GS, motorcycles adorning the GS name have been a hit with those consumers looking to owning the best machines suited to traversing continents,…
The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held the VP position in the association for the past year,…
Founded in 2013, a small German motorcycle customization firm was founded in the same city in which BMW is headquartered, Munich. The name of the firm is Diamond Atelier, and since its founding, D-A has…
BMW Motorrad has released a new promotional video to highlight the firm’s new G 310 R. The video was filmed in Brazil, and as we reported recently, BMW Motorrad will begin to produce the G…
Fans at the Hockenheimring (DE) were treated to an action-packed opening race of 2016 by the 24 drivers in this year’s DTM. Three BMW M4 DTMs finished in the points at the end of a…
BMW Motorrad will begin to manufacture motorcycles in Brazil, as the company intends to open a new manufacturing plant in Manaus. The new plant, scheduled to open at the end of the year, will create…
In collaboration with BMW Motorrad France, Paris-based custom house Praëm has decided to turn the BMW S 1000 RR into a classic, endurance racing motorcycle. Endurance racing is very special considering motorcycles and riders are…
This year’s BMW Motorrad Days, the biggest BMW Motorrad gathering, is fast approaching. To be held July first through the third, the event will be at the base of the Hausberg in Garmisch-Partenkirchen. The event…
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