BMW Motorrad will begin to manufacture motorcycles in Brazil, as the company intends to open a new manufacturing plant in Manaus. The new plant, scheduled to open at the end of the year, will create roughly 170 new jobs.
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The company intends to produce upwards of 10,000 motorcycles for the Brazilian market, largely dependent upon the new G 310 R. The G 310 R is currently being manufactured by Indian firm TVS, and it seems that any US-bound units will still be produced in India. In addition to the Brazilian plant producing the G 310 R for local demand, it will also produce eight other models. BMW has remained tight lipped about what those eight models will be.
BMW Motorrad sees great potential in the Brazilian market, especially for the sub-500cc premium market. Stephan Schaller, BMW Motorrad’s CEO, said, “The G 310 R plays a key role in winning over new enthusiastic target groups for BMW Motorrad.” Brazil, as well as other emerging markets, plays a significant role in helping BMW Motorrad achieve its ambitious sales goal of 200,000 units per annum by 2020. As of now, BMW Motorrad is the market leader in the premium, 500cc+ market in 27 countries.
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