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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

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The BMW M5 Touring (G99) Finally Arrives in the U.S.

The 2025 BMW M5 Touring is finally here, bringing its 717 horsepower and bold wagon design to the U.S. market. With a starting price of $121,500, this high-performance sports wagon combines luxury, practicality, and speed. Discover why demand is skyrocketing and how it stacks up against rivals like the Audi RS6 Avant.

The BMW M5 Touring (G99) Finally Arrives in the U.S.