Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
KITH teases electric car collaboration with BMW

KITH teases electric car collaboration with BMW

The KITH lifestyle brand continues to tease its upcoming collaboration with BMW. After a successful roll-out in 2020 with the KITH x BMW M4 Competition, the NYC-based brand is now preparing for a new car…

BMW CTO says i4 M50 will be the highest volume M product

TEST DRIVE: 2023 BMW M340i - The Best Got Better

TEST DRIVE: 2023 BMW M340i – The Best Got Better

If it ain’t broke, don’t fix it. The proverb has been part of BMW’s product lifecycle philosophy for decades. Most of BMW’s facelifted models received mild design upgrades, with the occasional exceptions to the rule….

KITH teases second collaboration with BMW

KITH teases second collaboration with BMW

NYC-based KITH is preparing for a second car collaboration with BMW. KITH’s owner Ronnie Fieg has just teased the collaboration on his Instagram account. Fieg also sat down with BMW-M Magazine to talk about his…

BMW:  "We have the tech for a 1,360 horsepower car"

BMW: “We have the tech for a 1,360 horsepower car”

BMW is pushing forward with their efforts to bring to market a new generation of electric vehicles. Built on the upcoming Neue Klasse EV-first platform, the next generation of electric vehicles will arrive in 2025….

Rumor: Next gen-BMW X4 axed, iX4 coming

Rumor: Next gen-BMW X4 axed, iX4 coming

BMW’s electrification plans are moving forward and in 2025, the EV-first Neue Klasse platform will arrive in Munich. So naturally, the lineup of cars will go through major changes. One model that might fall out…

BMW XM Prototype Spotted Before Official Unveil

BMW XM Prototype Spotted Before Official Unveil

With the reveal of the BMW XM on its way, we’re going to be seeing quite of bit of its ahead of time, in spy photos and teasers. We already saw the latter today, as…