News
BMW is expanding customization and comfort options across key models for summer 2025, offering more comprehensive standard features and enhanced personalization choices for the 7 Series, X3, and iX. BMW 7 Series Gains Standard Laminated…
Horatiu Boeriu / May 29, 2025
BMW Z4
The BMW Z4 M40i has always been more than just a pretty face. With its classic roadster proportions, a silky inline-six under the hood, and rear-wheel-drive dynamics, it offers one of the purest open-air driving…
Horatiu Boeriu / May 28, 2025
MINI
It’s a strange time to be a hot hatch. The classic formula—small, rowdy, internal combustion hooligans—has gone quiet, replaced by a new wave of electrified performance cars looking to pick up the torch. Alpine has…
Horatiu Boeriu / May 27, 2025
MINI
If you’re going to launch a new chapter for MINI, you do it near the brand’s birthplace. And that’s exactly where we found ourselves: in the heart of Oxfordshire, throwing the first-ever electric John Cooper…
Horatiu Boeriu / May 27, 2025
Racing
Frank van Meel on BMW and Formula 1: “We’re Not Ignoring It”
by Horatiu Boeriu / Date: May 26, 2025
Motorrad
At this year’s Concorso d’Eleganza Villa d’Este, BMW Motorrad didn’t just bring a showpiece—they brought down the hammer. The new BMW Motorrad Concept RR made its public debut in front of Lake Como’s elegant backdrop,…
Horatiu Boeriu / May 23, 2025
BMW M5
The new BMW M5 (G90) has a lot to prove. It’s bigger, heavier, and packs plug-in hybrid power—a far cry from the lean, mean, V8-powered M5 CS (F90) that came before it. But in its…
Horatiu Boeriu / May 21, 2025
BMW M5
One of the very first 2025 BMW M5 Touring (G99) models to hit Canadian roads has already undergone a series of enhancements, fixing some of the complaints customers had. Delivered in December 2024, this G99…
Horatiu Boeriu / May 20, 2025
MINI
When MINI launched its newest generation of performance-tuned John Cooper Works models, all eyes seemed to gravitate toward the hardtop F66 Hatchback. But quietly basking in the background was the F67—the 2025 MINI John Cooper…
Horatiu Boeriu / May 20, 2025
BMW M5
When you’re Karim Benzema, your daily earnings can buy you just about anything. But while most might imagine yachts, private jets, or diamond watches, the French football icon recently chose something a little more relatable—if…
Horatiu Boeriu / May 19, 2025
News
On May 8, 2025, BMW Group Switzerland marked its 50th anniversary with a gala celebration at its Dielsdorf headquarters, capping off a year in which the brand not only commemorated the golden jubilee of its…
Horatiu Boeriu / May 17, 2025