Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW M2 On Track - Is It Too Heavy?

BMW M2 On Track – Is It Too Heavy?

Autotrader UK’s Rory Reid is back with another video of the BMW M2 G87. After introducing their new sportscar a few weeks ago, it’s now time to take the little rocket to the track. And…

BMW's G80 M3 and G81 M3 Touring Set for July Facelift Refresh

BMW’s G80 M3 and G81 M3 Touring Set for July Facelift Refresh

BMW has recently revealed the latest updates for the BMW M4 Coupe and Convertible, termed lifecycle impulse, which is essentially a sophisticated term for a facelift. These enhancements, while appearing minor at first glance, significantly…

BMW Prepares The Steyr Plant for Neue Klasse

BMW M4 GT3 is Heading Back to the Nurburgring in 2024

BMW M4 GT3 is Heading Back to the Nurburgring in 2024

ROWE Racing is getting ready for a new motorsport season as they gear up to defend their title at the Spa-Francorchamps and aim for victory at the Nürburgring, following a second-place finish in 2023. The…

BMW X8 - Was There Ever One?

BMW X8 – Was There Ever One?

In 2019, BMW was toying with the idea of an ultra-premium SUV to sit above the already very popular X7. The seven seater luxury SUV was internally known as “The President” while the crossover planned…

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken is set to star in a captivating BMW Super Bowl commercial, marking a high-profile addition to the roster of celebrities participating in Super Bowl advertising. Walken, known for his distinctive voice and compelling…

BMW XM 50e Launches in Germany with 476 Horsepower

BMW XM 50e Launches in Germany with 476 Horsepower

The BMW XM 50e plug-in hybrid, previously available in various international markets, is now making its debut in Germany. This entry-level variant of the somewhat controversial BMW XM will be the more affordable option and…