The bold design collaborations between MINI and Deus Ex Machina — known as The Machina and The Steg — have captured plenty of attention since their unveiling. With their raw surf-inspired styling and bespoke details,…
When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…
The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…
BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…
BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW…
When the BMW iX3 reaches German customers in March 2026, it won’t just be another electric SUV hitting the market. It will be the first car to launch with a new energy solution developed by…
The battle for the electric luxury SUV crown just got serious. BMW and Mercedes-Benz have unveiled their most important EVs yet—the all-new BMW iX3 and Mercedes-Benz GLC EV. Both promise big range, lightning-fast charging, and…
BMWBLOG made its first trip to Bimmer Invasion Los Angeles this year, and the scale of the event took us by surprise. What started a few years ago as a regional gathering in Orlando has…
The new MINI Cooper 3-door and the MINI Aceman have both secured five-star ratings in the latest round of Euro NCAP safety tests. The results apply across all engine versions of both models, reflecting strong…
The IAA Mobility Show in Munich kicked off today for the press, and BMW had a treat for attending journalists. The iX3 in Alpine White made its first public appearance, showing how the electric SUV…
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