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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

BMW Slashes 2024 Forecast Amid Global Challenges

BMW lowers its 2024 profit forecast due to a recall affecting 1.5 million vehicles with faulty brakes and sluggish demand in China. The German automaker anticipates significant warranty costs and delivery delays, projecting profit margins of 6-7% instead of the previously forecasted 8-10%. Learn how these challenges are impacting BMW's global performance.

BMW Slashes 2024 Forecast Amid Global Challenges

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Podcast: Let’s Talk BMW M5 Weight!

The 2025 BMW M5 G90 sets a new benchmark not just for power but also for weight, coming in at 5,390 pounds. In this podcast episode, we explore the implications of its increased weight, the impact of the hybrid system, and whether the M5 G90 has sacrificed too much of its agility in the pursuit of performance.

Podcast: Let’s Talk BMW M5 Weight!

Unveiling Every BMW M5: From the Iconic E28 to the Hybrid G90

Discover the full history of the BMW M5, covering every generation from the E28 to the hybrid G90. Explore iconic models like the E34 M5 Touring and the V10-powered E60, as well as rare concepts and one-offs. Whether you're a fan of classic or modern M5s, this article offers a deep dive into BMW’s legendary high-performance sedan.

Unveiling Every BMW M5: From the Iconic E28 to the Hybrid G90

2025 BMW M2 CS Could Launch with Velvet Blue as a Key Color Option

The 2025 BMW M2 CS is set to impress with a power boost to 523 PS and a striking new launch color—Velvet Blue. With production starting in August 2025 at the San Luis Potosi plant, this M2 CS features carbon fiber accents, a refined interior, and rear-wheel-drive performance. Pricing is expected to start around $100,000, with higher costs in Germany.

2025 BMW M2 CS Could Launch with Velvet Blue as a Key Color Option

I Miss The BMW European Delivery

Discover how BMW's European Delivery Program turned a simple car purchase into a lifelong passion. From unforgettable road trips across Europe to incredible discounts, explore why this unique experience captivated BMW fans for decades. Learn about the program's legacy and why it remains a missed opportunity today.

I Miss The BMW European Delivery