BMW Mexico has put together an M campaign to promote the extensive offerings of the BMW Individual program. To do so, they dug deep into the special M catalog to come up with no less than sixteen unique models based on the BMW M4 Coupe model.
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Gustavo Lara, BMW Sales Area Manager for BMW México, tells us that the sixteen models feature some quite unique exterior colors and interior configurations. The campaign also aims to connect to BMW fans from around the world, so the folks at BMW Mexico setup a page where one could vote on their favorite version.
Below, we can see some flashy colors, like the Birck Green, Miami Blue, Purple Silk or Speed Yellow. There are also a few colors from other brands you can choose from, such as Nardo Grey (Audi) , Rosso Corsa and Gregio Telesto (Ferrari). The interior choices are also interesting, from dual-tone leather to red and blue colors.
Last year, BMW launched a special website aimed at providing a better clue regarding the huge amount of options available in the Individual range. There were countless of paint colors to choose from and it opened the doors to a whole new world of BMW customizations.
While you can get lost in thee BMW Individual Configurator, for now, head over to BMW Mexico and vote for your favorite BMW M4 Individual.