Is BMW bringing its M badge to BMW Motorrad?

Motorrad | September 29th, 2019 by 2
2019 BMW S 1000 RR P90327362 highRes 830x553

A recent trademark filing suggests that BMW Motorrad has patented ‘M 1000 RR’, ‘M 1000 XR’ and ‘M 1300 GS’. It’s still unclear whether this is a collaboration between the two sub-divisions at BMW, or simply a new naming convention. The rumor comes on the back of BMW’s latest trademark filings with the European Union Intellectual Property Office (EUIPO).

BMW Motorrad currently uses the ‘S’ moniker for its range of motorcycles especially in the premium end of the scale. Currently, the M badge is reserved for the performance-based variants of the regular models and in the future for potential standalone models.

2019 BMW S 1000 RR P90327364 highRes 830x705

Yet, this is not the first joint venture between M and Motorrad. The BMW S 1000 RR announced in 2018 was the first BMW bike available with an M package, and M-developed optional equipment.

The S 1000 RR featured a specific paint job, carbon fiber wheels, a lighter battery, a sport seat, and a chassis kit that made the rear ride height adjustable. We could see similar modifications on the S 1000 XR and the R 1250 GS.

World Debut: 2019 BMW S 1000 RR Unveiled at EICMA

Another change could be that BMW could drop its usual naming convention for these high-spec models, replacing the first letter of the bikes name simply with the letter ‘M’. This change would mean the S 1000 RR M would becomes the M 1000 RR, the S 1000 XR would become the M 1000 XR, and the R 1250 GS would become the M 1250 GS. The move does make sense on paper and would bring the motorcycle naming convention in line with that of M’s offerings.

[Source: VisorDown]

 

 

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