A recent trademark filing suggests that BMW Motorrad has patented ‘M 1000 RR’, ‘M 1000 XR’ and ‘M 1300 GS’. It’s still unclear whether this is a collaboration between the two sub-divisions at BMW, or simply a new naming convention. The rumor comes on the back of BMW’s latest trademark filings with the European Union Intellectual Property Office (EUIPO).
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BMW Motorrad currently uses the ‘S’ moniker for its range of motorcycles especially in the premium end of the scale. Currently, the M badge is reserved for the performance-based variants of the regular models and in the future for potential standalone models.
Yet, this is not the first joint venture between M and Motorrad. The BMW S 1000 RR announced in 2018 was the first BMW bike available with an M package, and M-developed optional equipment.
The S 1000 RR featured a specific paint job, carbon fiber wheels, a lighter battery, a sport seat, and a chassis kit that made the rear ride height adjustable. We could see similar modifications on the S 1000 XR and the R 1250 GS.
Another change could be that BMW could drop its usual naming convention for these high-spec models, replacing the first letter of the bikes name simply with the letter ‘M’. This change would mean the S 1000 RR M would becomes the M 1000 RR, the S 1000 XR would become the M 1000 XR, and the R 1250 GS would become the M 1250 GS. The move does make sense on paper and would bring the motorcycle naming convention in line with that of M’s offerings.