The talks between BMW, Audi and FC Bayern Munich are apparently more complex than expected. An important role in the negotiations could also play former BMW board member Markus Duesmann who left Munich to join Audi as their global CEO, but received no clearance from his BMW contract.
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Now it almost seems as if Markus Duesmann is the key player for BMW in the talks with FC Bayern Munich: It is conceivable that Audi will only sell its shares in Bayern to BMW, if the Munich-based automaker in return releases Markus Duesmann. The Audi contract with Bayern will run until 2025 and a change of the automotive partner would only be possible with the approval of the Ingolstadt-based automaker.
As part of the Fanclub Christmas party, Bayern President Uli Hoeneß has now officially confirmed that there are discussions between his club and BMW. Hoeness is hoping for a solution over the next few months, perhaps well in advance of the summer break and therefore early enough to tackle the next season with a new automotive partner.
For the BMW Group, the entry into the FC Bayern Munich would be a novelty, because on larger engagements in football, BMW has generally been omitted. Audi pursues a completely different strategy here and is active as an automotive partner of numerous top international clubs.
[Source: Bimmertoday]
BMW sponsoring FC Barcelona.
Mercedes Benz sponsoring Real Madrid.
Audi sponsoring Bayern Munich.
Wouldn’t that make perfect sense and much more easier????
no it doenst make sense BMW is from munich bayern munich is from munich also. i also dont understand why bmw to barcelona and mercedes to real madrid and no the opposite bmw to real madrid and mercedes to barcelona, not that i care much but it will be very underesting to see bayern munich with bmw sponsor.
eww no that doesn’t make any sense! the brand image doesn’t suit right like that tbh!
well if the presidents of bayern prefer that deal my opinion and yours doenst matter for bmw is great image for bayern and the opposite for many reasons i really hope the deal will succeed its very interesting.
that’s not what i meant. i meant you putting mercedes/barcelona and bmw/madrid. that’s the most bipolar opposite thing ever!
why its opposite? Audi is already sponsoring with real madrid , bmw could be also or mercedes but only if audi leaves you cant have rivals sponsoring the same i think
it’s felt out of place when you compare something like that.
plus what does bmw is from munich has to do with anything? just because the place of origin is from munich that doesn’t mean a thing. look at juventus for example. the jeep sponsoring juventus and jeep isn’t from italy.
Jeep are owned by Italy & are expanding there, increasing their profile makes total sense. Where do you lIve that home teams are irrelevant? Here in Canada we have cars blaring horns & carrying national flags after every World Cup, Toronto & environs have been lobbying for a 2nd NHL team for years (hopefully a winning one, for a change).
you’re implying to me that the canadian nhl team will win the cup this year? nope not happening. the habs sucks and you know them maple leafs. they’ll choke like they’ll always do.
That was my point, we’d need another team to win..,
it’s definitely not going to be a canadian nhl though.
Sure. Not like we invented the sport or anything.
they haven’t won since 1993 montreal canadiens. what makes you think it’s going to be any different this year?
Was talking about Toronto, which is an even longer drought & why I joked about needing a 2nd (winning) team, which of course no new team would be. And the GM dude who put the Man U deal together was fired for his efforts. Speaking of losers…
you hate man united? just asking.
Not @ all. My local pub is Man. U.
i pity them this year. they really do suck.
Why BMW are my home team.
bmw has a team????
They make a good spectator sport, they’re negotiating for a team.
ehh….
but jeep is still america and it’s built in america. no one cares that’s owned by the italians.
Wrong. Again. FCA sales were down almost 20% in Italy last month, Jeep are not only one of their most lucrative brands, they have announced €5 billion to build new plants to produce Jeep there. Read the news instead of just typing.
origin still belongs to usa. take a look at manchester united for another example. chevrolet sponsors it but is it british auto brand? no it isn’t. see that origins don’t mean s*** when it comes to sponsorship. anything goes. like chelsea, yokohama tires sponsors the kit but it’s a jap brand not british.
Origin is irrelevant, or do you not know who started Volkswagen? Sponsorship is marketing, NOT ownership.
jeez i wonder why…. don’t act surprised if yokohama expands the new deal after when it expires. tbh i liked chelsea in samsung better. they were better in that kit sponsorship.
Hyundai are the new sponsor.
for sleeve sponsor. the main is still yokohama tyres.
Ended in July, Hyundai signed in May.
you’re confusing me. are you talking about the sleeve of the jersey or the front?
Actually I am confused. Is Hyundai taking over from Alliance while Yokohama deal continues? There was a multi-year Yokohama deal but a 1 yr. Alliance sleeve deal? TOTALLY confused, why I don’t follow sports. One reason, anyways.
oh well.
i dont say that team shouldnt sponsoring cars from different countries or cities its just more nice and better in general if it happens to be from same bmw and bayern suits very well both from bavaria both from munich and audi is ingolstant from bavaria also that was nice sponsoring too and the M.A.N Group also suits in bayern as headquarters are in munich, again i didnt said its wrong to sponsor from different anyway not all teams have car companies in their countries or cities i just say what the more nice scenario thats how i see it also the logo from bmw ( blue and white) sticks very well with blue and white logo thing in bayern fc. In addition audi is sponsoring many teams bayern munich and real madrid and some more i think so what you said at begin still doenst make sense with your logic.
bayern munich main color is red though not blue and white.
the answers you giving to me are totally out of topic with these reasons i dont understand whats your problem bayern sponsor with bmw. audi has main color red anyway? whats your problem bayern with bmw why they should stay with audi your replies make me ask you thati give some many reasons why its good with bmw and you only say bayern main color is red?? ok bavarias main color are blue and white , headquarters are both in munich their logos are circle shape.
and?
it just feels out of character that’s my opinion.
ok anyway we just talk about opinions and thats not important for both ways you have your opinion i have mine we dont have anything to discuss more whatever happens we both will get well with it, and for the “and?” you said i can say “and?” for your reasons too dont know if you understand that..
whatever.
HAHA! As if La Liga should get more German money…
You can see the Arena from BMW Headquarters. Them together makes complete sense.
i would love to see that happen. why not having the 2 best football clubs in the world from spain partnering up with the 2 best automakers in the world from germany!