Report: Bayern Munich in sponsorship talks with BMW

News | September 17th, 2018 by 6

German football team Bayern Munich is reportedly in talks with carmaker BMW to replace Audi as the club’s official car sponsor. First reports of a …

German football team Bayern Munich is reportedly in talks with carmaker BMW to replace Audi as the club’s official car sponsor. First reports of a possible marriage between BMW and Bayern appeared a few months ago, but at the time, the talk was in its early stage.

Audi’s contract with Bayern does not expire until 2025, however, BMW has reportedly persuaded the famous football team to replace its German rival.

In order for the deal to go through, BMW would have to buy out Audi’s 8.33 per cent stake in Bayern Munich which the automaker acquired for €90 million in 2011. On top of that, it is thought that BMW is willing to pay more than the €30 million per year Audi currently contributes as a sponsor.

Meanwhile, Audi had apparently approached Bayern with a €60 million deal in order to extend their contract with the club by a further five years.

The Audi-Bayern Munich marriage started to show signs of wear and tear after the damaging emission scandal in 2015, and more recently, after the arrest of the Audi CEO.

[Source: SportsMedia]

6 responses to “Report: Bayern Munich in sponsorship talks with BMW”

  1. Philip George says:

    Ditch Audi. Partner up with BMW. It shouldn’t even be up for debate.

  2. Paul says:

    They should spend the money in a new design team and better interiors

  3. PK says:

    BMW should sponsor FC Barcelona and Mercedes Benz should sponsor Real Madrid. Easy and simple! Leave Bayern Munich to Audi and it’s perfect!

    • Alexander S says:

      Yes! Real glamour as Merc. Barca aggressive as BMW. And Audi boring as Bayern))))

      • PK says:

        Exactly! You have 2 giant automakers and football clubs that has prestige history and a rivalry like no other! It’s just hard to ignore the fact bmw/barcelona and mercedes/madrid is perfect sponsorship with each other! why can’t they see that! it’s not a rocket science! I even post this on a youtube video related to it and I got most thumbs up for it!

  4. Ben says:

    I hope BMW doesn’t sponsor the Football club. Currently, most of the footballers opt for the Audi Q7. Remember these guys earns millions of dollars and drive expensive cars like Lamborghini, McLaren and the like. They are using the Q7 as a grocery hauler and to drive to the soccer field only (in the contract)! So Audi is hardly getting the attention it is looking for.

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