If there is one market that keeps the “manual transmission dreams” alive for BMW fans is the US. For some reason, Americans love shifting their own gears and that’s something that has been reflected in the take rate for manuals in the M2 Coupe.
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At a press event in Ascari, Spain, we spoke to Carston Pries, BMW M Head of Product, who emphasized once again how important the American market has been for the future of M manuals. Pries confirmed that the take rate for the six-speed gearbox has been higher than 50 percent, a good enough reason for BMW to consider the manual box in the new M2 Competition, and potentially, in future M models.
Pries bellies that one of the reasons why Americans love manuals is because of the idea of being in charge of your driving experience, taking control of your car and keeping that “Ultimate Driving Machine” spirit alive. He believes there is an emotional attachment to the brand and to its manual transmissions, and that’s something US customers have valued for decades.
Pries won’t comment on the next generation M3/M4 due out in 2019-2020, but there is a common message being shared from the M headquarters in Garching: “Keep buying manuals and we will continue to offer them.”
Since BMW bases most of their decisions on profitable business cases, it makes sense that only a strong demand for manual gearboxes will fuel a strong ROI (Return On Investment), and that’s great news for the lovers of three-pedals M cars.
The new BMW M2 Competition is one of the few sportscars in the world still offered with a six-speed manual gearbox, so it’s encouraging to see that BMW pays attention to their customer base.
So every time they take the manual gearbox away from a model, it’s my fault? Thanks.
They could just try making manuals a cost plus option rather than being the base option instead of discontinuing them in some models.
Definitely. But that also hinges on people being willing to pay extra for it. If they don’t, BMW will lose money on the decision.
I wish, the BMW´s spent a few bob on improving the shifting feel and demand for manuals will go through the roof…..
I agree. Nowadays manual cars are about driving experience than performance. Modern automatics are so efficient. it is important that BMW provide that with their manuals. The M2’s manual is woolly and vague feeling.
I think generation after G20 M3/4 will loose manual.
It’s sad to see manual transmissions disappearing… :/
Frank van Meel – Chef der Abteilung M glaubt, dass manuelle Getriebe eine Überraschung sind? Das ist nicht der Chef für mich. Dies ist der letzte Punkt für Autos mit einer solchen Geschichte. Es war schon immer ein Gefühl und Freude am Fahren und das Wechseln dorthin gehört einfach dazu.
Ich glaube, dass viele Menschen in Amerika große Freude gemacht haben. :-D
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Frank van Meel – Chief of division M thinks he says manual gearboxes are a surprise? This is not the boss for me. This is the last dot for cars with such a history. It has always been a feeling and enjoyment of driving and shifting to it simply belongs.
I believe that a lot of people in America have made great joy. :-D
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Frank van Meel – šéf divize M si myslí i říká že manuální převodovky jsou přežitek ? Tohle pro mě není šéf. Tohle je poslední tečka pro vozy s takovou historií. Vždy šlo o pocit a požitek z jízdy a řazení k tomu prostě patří.
Věřím že v Americe hodně lidem udělal neskutečnou radost. :-D