As BMW models are usually available in a palette of sober colors, a solution had to be found for those looking to make their car stand out and not willing to go through the ordeals of having their cars repainted in a different color. Therefore, if you’re looking for a bit of color in your life, the BMW Individual program is perfect for you, offering a choice of over 100 colors, each and every one of them on the ‘wilder’ side of things, as the BMW M4 showcased in the video below portrays.

The BMW Individual range is the peak of luxury if you will, as far as the blue and white roundel is concerned. According to BMW, those configuring their BMWs with Individual options are looking to express their personality more than anything else and to make sure they have a unique combination in their hands. From Dakar Yellow to Singapore Grey, BMW Individual offers you a wide range of exclusive paint finishes to choose from. They can also be combined as Bicolour paint finishes.

Out of all the variations available, blue is the one with the most hues. And yet, no two blues are the same – and there is an impressive color palette to choose from: Arctic Blue, Orient Blue, Liquid Blue, Steel Blue, Mauritius Blue, Maldives Blue, or even Tanzanite Blue, which changes to turquoise when struck by light. If that’s not what you’re looking for, you can go for a matte finish.

Inside, you can combine leather, silk, Alcantara, wood and many other precious materials to create precisely the interior that you have always imagined. There are barely any limits to your ideas: BMW Individual Manufaktur implements your every wish – no matter how unusual it may be. And provided it does not contravene any safety requirements or typical brand characteristics, everything is possible.