BMW Will Offer Apple CarPlay as a Subscription Service

News | January 18th, 2018 by 4
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Smartphone integration is a big deal for most of us when it comes to cars. I’d even go as far as saying that they almost …

Smartphone integration is a big deal for most of us when it comes to cars. I’d even go as far as saying that they almost make navigation systems obsolete as they usually have better map accuracy – thanks to OTA updates – and better traffic prediction systems. That’s why systems like Apple CarPlay and Android Auto are now becoming a must for every car maker out there. BMW is currently offering CarPlay for new customers as an option but in the near future that will change, switching to a subscription service.

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According to The Verge, this is viewed as a better deal for the customer from BMW’s point of view. According to Don Smith, technology product manager for BMW North America, it will save you a couple of bucks too, depending on how long you plan on using either a BMW or an Apple device. “This allows the customer to switch devices,” he said. “A lot of people buy [CarPlay] and think it’s okay, but sometimes they stop using it or switch to Android.”

Furthermore, since at the moment CarPlay costs $300 and since the system will be free for the first year, the $80/year fee will save you some money if you own the car for about four years. Of course, during that time you may switch to Android, as Smith said, and that would save you even more money. The problem, however, is that BMW doesn’t offer Android Auto for any of its models at the moment.

Nevertheless, BMW announced the integration of Alexa into its cars, including the MINI brand, a while back. This year, the company is also going to offer support for Google’s Assistant, for those using Android phones. Things are moving in the right direction but as an user of both an iOS phone and an Android one, I definitely hope Android Auto comes to iDrive sooner rather than later.

4 responses to “BMW Will Offer Apple CarPlay as a Subscription Service”

  1. Crux says:

    Its pretty ridiculous imo. A lot of carmakers offer CarPlay free for christ sakes! I’ve glossed through several articles and reactions from owners & fans are not very good.

  2. Mavricks16 says:

    This is horrible to hear, and makes me extremely disappointed in BMW. To start it’s not even a standard feature on BMW’s. We see brand new cars that cost under $20k come standard with it, and yet BMW charges still $300 for it, even on cars starting at over $100k.

    Their reasoning behind it makes me sick, trying to pass it off as a way to save people money when it’s very clearly BMW trying to milk their customers for as much money as possible on something that should be included in all BMW’s as standard. Even if you did lease a new car every 3 years you would only save $60 of the course of 3 years which is nothing compared to the price of the car, and now the next owner of the car has an added cost to the car for no good reason.

    It’s a complete spit in the face to owners who buy their cars and keep them for a long time. I have had my 3 series for 6 years now, and don’t plan to get a new car for another 2-3 years. So if I end up buying another BMW as my next car, which is what I’m heavily leaning towards (I would like a lightly used M240i, or M2 if the used prices come down by then), and keep it for the same amount of time I’m looking at a cost of $640-720 for feature most other automakers are now including for free. Besides the much improved performance of course, Apple CarPlay was the feature I was looking forward to having the most.

  3. MiniEggs1999 says:

    I would never buy a car without built in nav. Any web based map depends on a 3G signal and coverage just isn’t good enough to be reliable

  4. sa says:

    my dream is own a bwm and now i see that they dont offer an android auto. i know that this not a reason to buy buy a bmw but today i have a car with andriod auo and i activatit every single time there is no chanse that i buy this shit called i-phone
    i think i will go for the marcedes a class

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