This weekend, BMW has celebrated the 10th year anniversary of the BMW Welt located in the heart of Munich, across from the BMW Museum and the BMW Headquarters. BMW Welt is home to the BMW Group and its brands under one roof, and now welcomes over three million visitors annually.
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Since October 2007, BMW Welt has received more than 20 million visitors from all over the world. They all experience the world of the BMW Group from very different perspectives, and thanks to changing exhibitions and new concepts, they are able to discover a lot of new things on repeated visits.
Together with various exhibitions as well as the experience factors catering and shops, the building attracts around it close to 850,000 visitors a year.
An important role is also played by BMW Welt as a delivery center for the core BMW brand. Up to 160 new cars are handed over daily to their new owners, on average over 20,000 deliveries a year.
Harald Krüger (Chairman of the Board of Management of BMW AG): “10 years after completion, we can proudly say: Mission fulfilled. BMW Welt stands for what the BMW Group is all about: exciting, innovative, cosmopolitan, the human being is our focus. We will continue to shape BMW Welt as an open meeting place for all fans, friends and companions of our company and brands. ”