BMW is known for a couple of things. From the blue and white roundel to the front-engine, rear-drive setup, the brand is mainly associated with fun behind the wheel. Just how much BMW customers and fans alike appreciate this has been proved yet again by the result of the readers’ choice held by the trade magazine “sport auto” in Germany. In the voting for “the sportiest cars of 2017”, a total of four class victories went to BMW automobiles, these being complemented by three further podium places and 2nd place in the vote for “Best Brand 2017”.
For the second time in succession, one of the most sought-after “sport auto awards” went to the BMW M2 Coupe and the BMW M240i Coupe also managed to make it to the winner’s roster. So this year, too, BMW was able to achieve an excellent result in the readers’ choice. With second place in the voting for “Best Brand” 2017, the BMW M4 GT4 from BMW Motorsport celebrated a further huge success in the category “Best Customer Sports Programme in the GT4 Class”.
Like last year, the BMW M2 seized the title in the category “Coupes up to 100 000 Euros”. With the new BMW M240i Coupe and the M240i Convertible, the two categories “Coupes up to 50 000 Euros” and “Convertibles/Roadsters up to 50 000 Euros” remain – as in the last three years – firmly in the hands of BMW. In the category “Sedans/estate cars up to 50 000 Euros” the BMW 335i Sedan managed to clinch the “sport auto award” three times in succession, and the follow-up model, the BMW 340i, continued this impressive series not only last year but also in this year’s readers’ choice.
In the voting for the “Best Brand” 2017, BMW Motorsport’s customer sports program was able to win an impressive second place in the GT4 class with the M4 GT4. Developing a classic customer sports car like this has always been one of BMW Motorsport’s core competences. The BMW M4 GT4 is designed entirely for use by private teams, who from 2018 onward will have the chance to drive it to victory around the globe in the attractive GT4 category. The “sport auto award” is one of the automotive sector’s longest established competitions decided by a readers’ vote. 13 211 readers, who were able to choose between 234 models in 25 categories, participated in the 25th edition.