By far and away, one of the most frustrating thing to hear, as car enthusiasts, from wanna-be car enthusiasts is that all motor oil is the same. It’s so unbelievably frustrating to see someone with a nice car, be it a BMW, Audi or Mercedes-Benz, using cheap, Walmart-brand motor oil. If you want your high-performance engine to perform at a high level for a long time, quality motor oil is not recommended, it’s necessary. BMW is a brand with the word “Motor” literally in its name, so why not take care of its motor the right way? Using synthetic motor oil, and changing it on time, is a good way to do so. Using BMW’s recommended Pennzoil Ultra Platinum PurePlus fully-synthetic motor oil is the best way to do so.
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Pennzoil’s PurePlus Technology is an interesting process in that it turns natural gas into fully-synthetic motor oil. This means that there are far fewer impurities in the oil than your traditional synthetic oil. Fewer impurities means that it helps your engine stay cleaner, therefor run smoother for longer. According to Pennzoil, the Ultra Platinum PurePlus helps keep pistons 25 percent cleaner than the next closest competitor and 65 percent cleaner than the most rigorous industry standards. It also helps keep viscosity consistent, even under extremely low-temperature conditions.
But it’s not just engine maintenance and lifespan that makes Pennzoil so important for your BMW. The PurePlus technology also helps reduce losses in power over time. Anyone who’s owned an older BMW, or any older car, knows that engines lose a few ponies over the years. Having engine oil that reduces friction, keeps internal components clean and free of contaminants helps to reduce the loss in power over time. So it isn’t just new BMWs you should use this oil in. If you have an older Bimmer, use a good quality oil like Pennzoil to keep your engine running for as long as possible and as well as possible.
I see it time and time again, where some wannabe car enthusiasts want to save a few bucks so they go with cheapo motor oil. And then they wonder why their car runs poorly over the years. So, of course, they blame the brand and the car and say how they’re gonna buy a Toyota next, because they’re actually reliable. No, your crappy oil is what’s causing issue in the car. There are so many elements to motor oil and no two are the same. Use a good, quality motor oil in your car, choose the right viscosity for the environment and weather conditions you’re in and change the oil on time.
Pennzoil is also the official motor oil partner of BMW Motorsport and the BMW Team RLL competing in the IMSA WeatherTech SportsCar Championship. So BMW isn’t just saying, “Hey use Pennzoil”, it’s actually putting it to use itself and putting its money where its mouth is. BMW trusts Pennzoil in its race cars so you should trust it in your road cars.
How much did pennzoil pay for this article?
It’s part of a campaign we do together. The post is clearly shown as sponsored content.
Yet, we still believe in their products and used Pennzoil in my cars before we even signed together.
It’s one of the reasons why BMW recommends it also.
BMW are also recommending Shell, but you guys are too busy compromising your integrity with paid sponsorships to notice that aren’t you? Please stop comprising the integrity and quality of your posts with paid sponsorship crap. Day by day this website becomes worse.
Explain to me how this is different than sponsored posts on other sites? I don’t get it. We’re very open about those partnerships and our integrity has never been higher. I can guarantee you that.
Shell owns Pennzoil. So BMW recommends Pennzoil.
And I disagree that the website becomes worse. We do higher quality posts than ever, we cover a wide range of topics, we just killed the Frankfurt Auto Show coverage and many other things. Unfortunately we need to pay for all these things so advertising is key to doing that. Do you think our readers would pay a monthly fee? Cause we would gladly do that and eliminate all ads.
It’s funny because you don’t mention any other oils than Pennzoil not even once. You should make it clear that it’s a paid post, rather than just put it as a hashtag. No need to get upset and take it personal, it’s called constructive criticism I hope you take advantage of all these unhappy comments from users, and learn for the future.
It’s not a hashtag. Please look at the top of the post. It is clearly marked as Sponsored. I’m not sure what I can do to make it more clear. It’s not the first time we do this. Always been very transparent, so honestly not sure why the criticism.
Here are two posts where we mention Castrol, which we used in our cars previously
https://www.bmwblog.com/2014/08/13/change-oil-bmw-m3-castrol-edge-tws-10w60/ https://www.bmwblog.com/2014/05/28/castrol-edge-titanium-features-new-bmw-m4/
Hi I am viewing this via the iPhone app and nowhere does it show it is a sponsors content or anything similar, so your comment is not 100% correct. As far as I’m aware this product isn’t available in the U.K. nor Europe so isn’t relevant for me, but I always use either Shell or Castrol as the M models use 10w60 or TWS in old money.
That’s correct. The web version shows the sponsored tag. And in the US, SHELL = PENNZOIL
Interesting that BMW went from Castrol to Shell for their street car stock oil at the dealers.
I remember that my BMW Owners Manual specified Top Tier Premium only then endorsed BP which does not produce any fuel thus qualified.
I asked if it was a business decision and was told no. They went with the superior product.
Just so you know, synthetic oil is not made from natural gas…the natural gas powers the machines that make the oil….you should do some fact checking before writing an article.
Shell own Pennzoil.
For North America on their website Shell recommends Pennzoil, because it has a slightly different chemistry than the Shell for Europe and Asia. Pennzoil formula is specific for US gasoline, which is slightly different than European’s and Asian’s. Apparently Shell Helix and Pennzoil Euro Platinum are very similar.
BTW we should use the Euro Platinum and not Platinum Ultra. Euro Platinum formula is tailored for Euro engines using US gasoline, while Platinum Ultra apparently is not.