BMW Group entering phase two of EVs with electric MINI and BMW X3

BMW i, News | September 30th, 2016 by 8
BMW 330e test drive review 64 750x500

BMW’s i Division has been largely influential on the BMW Group as a whole and how it moves forward. While many feel that BMW’s i …

BMW’s i Division has been largely influential on the BMW Group as a whole and how it moves forward. While many feel that BMW’s i sub-brand is sort of spinning its wheels a bit, after the big debuts of the BMW i3 and i8, BMW feels as if the beginning of the i Division was only phase one of its plan. Now, the BMW Group as a whole will be entering the next phase, something BMW feels puts it ahead of its competitors.

“Competitors are now in phase one on their electric strategy, while we’re entering phase two,” said BMW CEO Harald Krueger. “We’re already well on our way to electrifying the core portfolio, using powertrain technology from BMW i.”

What Krueger is referring to when he talks about BMW’s competitors is the recent push from GM and Mercedes-Benz to create more plug-in hybrid vehicles, something Krueger feels BMW has already done. For example, Mercedes just recently launched its “Generation EQ” EV at the 2016 Paris Motor Show and it will be the beginning of a new line of electric vehicles from Mercedes. However, BMW has been there and done that already, now moving onto taking that technology and implementing it across the BMW lineup.

BMW 330e test drive review 62 750x518


One such vehicle that BMW is currently planning on is a plug-in hybrid variant of the BMW X3. The next-generation of X3 is on its way and BMW wants to create a hybrid variant as BMW sees it as a more mainstream offering to the consumer. Whereas the current BMW plug-in hybrid cars are mostly quite expensive (BMW X5 xDrive40e and 740e), the X3 would give buyers another mainstream offering next to the BMW 330e.

The BMW Group is also interested in getting its MINI brand electrified. We’ve already heard about the brand’s efforts to develop a MINI Countryman E plug-in hybrid. This will offer yet another more cost-effective and mainstream plug-in offering from the BMW Group.

So whereas the competition is only beginning to launch their plug-in and electric vehicle initiatives, the BMW Group is already on going mainstream. And while there are many that feel BMW isn’t treading deep enough to the electrified waters, by sticking with hybrids instead of full-on EVs, BMW feels that plug-ins offer the best option for green-driving at the current moment.

2016 BMW 330e iPerformance 15 750x563

So while Mercedes-Benz and GM have just begun to start their EV and plug-in hybrid portfolio, BMW has moved past that and is implementing its newfound technologies into its mainstream cars. In a way, BMW is the anti-hipster of the EV world. It’s now in phase two.

[Source: Bloomberg]


8 responses to “BMW Group entering phase two of EVs with electric MINI and BMW X3”

  1. CDspeed says:

    So again BMW has nothing, no new electrics, just hybrids. BMW has taken to Toyota’s way of thinking, and will continue to fall behind. BMWi isn’t spinning its wheels, it’s stuck on the side of the road waiting for roadside assistance with a flat tire. GM is about to enter the second generation of electric cars, and Merceds has just shown its second generation EQ electric. BMW is not ahead with one first gen electric, and a bunch of crappy hybrids, they’re stalling.

    • Johan Mo says:

      Totally agree.

    • guest says:

      Mercedes 2nd. gen. EQ?! Where was the 1st? Global volume doesn’t support EV yet, BMW will have the largest hybrid fleet in the market, what’s wrong with that? Where electric is concerned, the next move is probably up to OPEC or the greenhouse.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.