BMW i Division

The BMW i Division seems to be in a bit of a rut. It came out of the gate hot in 2014, as the first true electrified subdivision in the industry. BMW was a pioneer…

It’s no secret that BMW’s i Division hasn’t worked out quite as the Bavarians had planned. BMW was the first mainstream brand with an all-electric sub-division and it had such promise. When the BMW i3…

The BMW i Division isn’t quite as exciting as it was when it first debuted. Back in 2014, it seemed as if the cars coming from BMW i were rock stars. The BMW i3 and…

When BMW announced that its goal was to sell 100,000 electrified cars in 2017, most critics laughed. Not only did BMW not have a lot of electrified vehicles on sale but its i Division was…

Most electric car enthusiasts are quite critical of BMW as of late. While the brand came out of the electric gate hot, by being the first premium brand to introduce an electric car sub-division, it’s…

We recently learned that BMW is planning on making its next i Division vehicle, current codenamed Project i20, fully autonomous. This could mean either Level 4 (driver required but fully capable of most driving situations)…

At the moment, BMW is pushing carbon fiber hard. We already knew that the Bavarians used extensive amounts of carbon fiber in its i Division cars, such as the i3 and i8. Both cars are…

BMW’s i Division has been largely influential on the BMW Group as a whole and how it moves forward. While many feel that BMW’s i sub-brand is sort of spinning its wheels a bit, after…

In mid-April, the BMW Brand Store in Paris displayed a new form of transparent solar technology from Ubiquitous Energy, a technology company from Silicon Valley, California that specializes in transparent photovoltaics. UE’s latest technology is…

Quite recently, I personally wrote an article about how BMW’s i Division was somewhat shifting its priorities away from electrification and towards automation. We actually got our information from other sources, but those sources, as…