Last month, we had the unique opportunity to attend the launch of the Rolls-Royce Vision Next 100, the company’s most futuristic car to date and one that looks way into the future.

While BMW’s are known for the way they are driven and how they make you feel behind the wheel, driver involvement being key, in a Rolls-Royce the best seat you can have is in the back. Cars made in Goodwood are created specifically to cater to the ultra-rich and their needs and most of the time are driven by chauffeurs. That’s probably why making an autonomous car seems the right move for Rolls-Royce.


The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a “Grand Sanctuary” in which a virtual assistant, “Eleanor”, not only drives the vehicle but also fulfills the customer’s every wish throughout the journey. The stunning exterior, with an elegant clam shell canopy and coach door, allows passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive.


Rolls’ CEO Torsten Müller-Ötvös and Rolls’ chief of design Giles Taylor described to us the Rolls-Royce VISION NEXT 100 as being just one possible option for a unique, personal, customized Rolls-Royce.

Here is a video from the event: