March 16th marks a big day in BMW’s historical calendar. At the Annual Accounts Press Conference, BMW announced their future plans extending past 2020 which includes a shift towards digital, premium products and services for individual mobility, and Project i 2.0. BMW also reaffirmed their commitment to building performance cars by announcing the expansion of the M family.
The BMW M1 from 1978 paved the road for some of the most iconic vehicles ever from the firm’s M Division. Now, almost 40 years after the original ‘M’ was introduced, the German manufacturer has a wide portfolio of M vehicles in its lineup, but it won’t stop here.
A Further expansion of the M product range is already being planned, says Harald Krüger, Chairman of the Board of Management of BMW AG. Furthermore, BMW intends “to expand its range of powerful M Performance models within the higher volume segments, with a view to capitalizing on the growth and earnings potential of the BMW M brand.”
No further details have been given, but at a first glance we’re assuming that new variants of the M2 and M4 are in works, an X3 M and X4 M, as well as future M Performance Models across all series cars and SUVs.
The latest addition to the M family is the M2 Coupe, which reminded enthusiasts of the original E30 M3.