BMW launches a new video promoting the BMW Individual Program and its best colors. Using the 4 Series Gran Coupe as an example, the Bavarians are listing their favorite exterior colors for the beautiful four-door coupe – Frozen Bronze metallic, Santorini Blue uni, Dakar Yellow uni, Purple Silk metallic and British Racing Green uni.

BMW believes that its customers deserve the opportunity to own something more exclusive than their neighbor’s run-of-the-mill 4 Series, so it developed this Individual program to give those customers that extra level of exclusivity that they want. For starters, the BMW Individual program allows customers to pick from different exterior and interior colors than the usual selections. This allows your BMW to be slightly unique in comparison to every other Bimmer you see on the streets.


There’s also the availability of different trims for the interior.

READ THIS: Why should you buy the BMW 4 Series Gran Coupe?

With these extra levels of customization, it insures that almost every Individual BMW is unique and different. Now, if this level of customization isn’t enough for you, and you want your BMW to be even more unique than all of the others roaming your area, then BMW has another program for you, BMW Individual Manufaktur. This Individual Manufaktur program allows the you, the customer, to become the designer and customize almost anything you want, so long as it doesn’t impede on safety or legal requirements.


All these colors can be ordered from the catalog and the pricing ranges from 3,000 to 5,000 euros.