Audi launches a new marketing campaign that directly takes a stab at BMW, Mercedes, Lexus, and anyone else competing in the premium segment.

The bold commercials from the Ingolstadt-based company are pretty much calling the competitors as being “a compromise” while the Audi cars aim to deliver the ultimate happiness.

And this is not their first time around the block. We have seen in the past the now famous Audi-BMW billboard published by us first, and then another jab at BMW cars.

3427670079 fa8f403233 b1 750x651