The highly-awaited BMW 1 Series M Coupe arrived today at Road America’s Oktoberfest 2010. Despite our initial assumption that the car will be completely unveiled, BMW decided to continue the 1 M saga and partially revealed the new exciting M.

For the first time, the 1 Series M Coupe shows its true color and the Orange Metallic looks nothing but spectacular in person.

Full details around the car remain a well-guarded secret at BMW, but the bodykit is in its final stage and very minor details will be changed on the production model.

Stay tuned for more photos, exclusive videos and an interview with Dr. Kay Segler, BMW M boss!