BMW Group Romania hosted the local debut of the new BMW iX3, marking the first public appearance of a Neue Klasse model in the country. The event took place in Bucharest where journalists and invited…
BMW has revived the Neue Klasse name, but not as a series of sedans and coupes. Instead of repeating the strategy from over 60 years ago, Neue Klasse now represents an all-encompassing product portfolio. In…
The BMW M4 didn’t exist until around 2013. That year, the brand decided to officially split two- and four-door models of the 3 Series. Sedans kept the 3 badge, while coupes and convertibles became the…
With the new 325iS and 333i for South Africa, BMW proves good things come in pairs. The luxury brand is delivering a one-two punch at what’s left of the coupe competition with a retro-flavored 2…
BMW M Motorsport ended the 2025 IMSA WeatherTech SportsCar Championship season with a mix of celebration and frustration at Petit Le Mans. The 10-hour finale at Road Atlanta brought a standout win for Paul Miller…
BMW is reportedly planning to build low three-digits numbers of the new M2 Turbo Design Edition, making it one of the rarest modern M cars in recent memory. That figure would place it just above…
When BMW overhauled its design team about a year ago, it also appointed Claudia Braun to lead the newly established Colour and Material Design department. This cross-brand division for BMW, MINI, and Rolls-Royce aims to…
Few automakers have treated headlights as seriously (or artistically) as BMW. For decades, the brand has handled lighting not just as a functional necessity, but as a signature design element. From the iconic “coronas” that…
BMW Greece put on quite a show this year for the M Festival hosted at the Circuit of Megara near Athens. Nearly every M model was present, except for the M3 Touring. The SUVs were…
Although it’s already been a month since BMW unveiled the iX3, it’ll still be a while before deliveries begin. In fact, series production hasn’t even started yet at the new Debrecen plant in Hungary. The…
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