We all know that when a new BMW model is launched, some dealers like to mark up the price, above the MSRP. But, I have never thought that a dealer will actually go as high as $30,000 markup. The Century West BMW in North Hollywood decided to price the new BMW M3 at the "amazing" price of $100,000. The sticker clearly shows the "Dealer Market Adjustment" of $30,000 on top of several options packages, so there is definitely no confusion or misunderstanding there.
Even though the new 2008 BMW M3 has over 400 ponies froman all-new 4.0L V8, I find the markup to be absolutely ridicoulous and I doubt anyone would go for it. From my experience, they will still sell it over MSRP, but only at $5-7k over.
Here is my question: would you pay $100,000 for the BMW M3, just to be one of the first ones that has it?
Update: Apparently a New York City BMW dealer has sold a BMW M3 coupe for $99,000!!!