The 2025 BMW M2 G87 now features the Yokohama Advan Sport V107 as an original equipment (OE) tire. This addition underlines BMW’s commitment to equipping the M2 with a variety of top tires that enhance…
Electric vehicles are becoming increasingly popular, but cold weather can take a toll on their driving range. Now, BMW and Pirelli have partnered to create a new type of winter tire specifically designed to address…
BMW has been partnered with Michelin for a long time. The French tire brand has supplied tires for high-performance BMWs for as long as most of us can remember. And for good reason, too. Michelin…
The BMW i4 M50 gets a new OEM tire – the Pirelli P Zero Elect. These ultra high performance tires (UHP) are engineered specifically for electric vehicles and will be different than those on the…
Pirelli tire maker announces today that a total of 78 original equipment homologations have been tailor-made for the latest versions of the BMW 8 Series Coupe, Gran Coupe, and Convertible. The luxury gran tourer will…
The latest addition to the ///M family also comes with some special shoes. The BMW M8 is now fitted with custom-made variations of Pirelli’s ultra-high performance P Zero tire. This individual version of the P Zero…
The new BMW M5 is getting ready to be delivered to customers around the world and, after what we saw earlier today, there’s going to be a shortage of tires in certain areas of the…
Alpina and Pirelli presented this week an individual version of the Ultra High Performance tire P Zero that was tailor-made for the German manufacturer. According to Pirelli, this tire was developed precisely according to the…
The Alpine White BMW M6 Coupe is probably one of the finest sports cars you can purchase today. It features a contemporary – albeit clean – exterior design, alongside with power and performance to boot….
Pirelli has unveiled the “HighwayZERO” marketing campaign to promote the company’s P Zero All Season Plus tire. The new site will feature “gaming style” interactive features so users can interact with three videos showcasing the…
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