Design is a big deal at BMW. Iconic cues like kidney grilles, Hofmeister kinks, and quad-headlights once dominated every model in the lineup. But those days are mostly in the past — that’s what we…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
BMW is undergoing a significant reorganization of its design department, bringing in new talent and restructuring its leadership under the guidance of Adrian van Hooydonk, the current Head of Design. In a recent exclusive interview…
The MINI brand is getting an exciting new lineup in the next year or so. It was timely, then, that we got the opportunity to chat with Oliver Heilmer, Head of MINI Design. We learned…
Being a designer at MINI might seem like an easy job since you can’t move away from the well-known formula too much. On the other hand, it’s tricky to keep a car’s styling fresh in…
At this year’s edition of the Festival of Speed (FoS), MINI will auction a one-off model created by Oliver Heilmer, Head of MINI Design, and his team for the wedding a few weeks ago of Meghan,…
The automotive world is changing at a faster pace than ever. The technology breakthroughs of recent years seem to exponentially speed things up and brands have to keep on top of these new waves to…
BMW is working on a couple of key changes in its design teams, to make sure the BMW Number One > Next strategy delivers on all the promises that were made when initially announced. In…
On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group. This will see him move from the Interior Design team at BMW Automobiles…
Since 1 August 2013 there have been a number of personnel changes within the BMW Group Design team. Adrian van Hooydonk is in overall charge of BMW Group Design, which embraces all the Group’s brands,…
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