I probably only need the fingers on one hand to count the number of cars with a universally appreciated design. People love to complain, and if I tried hard enough, I’d probably find someone willing…
The next couple of years are shaping up to be some of the busiest in BMW’s history. Between now and the end of 2027, more than 40 new or updated models will debut. Granted, some…
Design is a big deal at BMW. Iconic cues like kidney grilles, Hofmeister kinks, and quad-headlights once dominated every model in the lineup. But those days are mostly in the past — that’s what we…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
The MINI brand is getting an exciting new lineup in the next year or so. It was timely, then, that we got the opportunity to chat with Oliver Heilmer, Head of MINI Design. We learned…
MINI is updating the iconic Cooper model pretty heavily for 2025. The new Aceman model and the brand’s larger Countryman model (which enters its fifteenth year and third generation of production for 2025) will see…
Being a designer at MINI might seem like an easy job since you can’t move away from the well-known formula too much. On the other hand, it’s tricky to keep a car’s styling fresh in…
At this year’s edition of the Festival of Speed (FoS), MINI will auction a one-off model created by Oliver Heilmer, Head of MINI Design, and his team for the wedding a few weeks ago of Meghan,…
The automotive world is changing at a faster pace than ever. The technology breakthroughs of recent years seem to exponentially speed things up and brands have to keep on top of these new waves to…
BMW is working on a couple of key changes in its design teams, to make sure the BMW Number One > Next strategy delivers on all the promises that were made when initially announced. In…
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