MINI Design Chief Wants Brand to Remain Authentic, Even in EV Era
MINI design chief, Oliver Heilmer, spoke about how he envisions the future for the British brand and it looks like there's an electric future in store for it.
MINI design chief, Oliver Heilmer, spoke about how he envisions the future for the British brand and it looks like there's an electric future in store for it.
MINI will get a new chief designer this September, with Oliver Heilmer, the head of Designworks moving to a new role within the BMW Group.
On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group.
Domagoj Dukec has taken over as head of Exterior Design, Oliver Heilmer as head of Interior Design and Martina Starke as head of Colour and Material Design.
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BMW USA releases a new series of videos featuring the designers of the new and highly successful BMW 5 Series. Since its introduction last year, the new F10 5 Series have posted an impressive record of sales: over 200,000 units sold worldwide.