It seems like we’ve been talking about the MINI Superleggera for a while. Even though it debuted over a decade ago, we just last week looked at its origin story as the “MINI Ferrari,” only…
Those familiar with BMW are likely aware of some of the wild concepts the brand has brought to life over the years. But MINI’s been with BMW a while now, and occasionally, some of the…
The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…
On August 26, 2025, MINI turns 66 years old—a milestone few cars ever reach. What began as a bold experiment by Sir Alec Issigonis in 1959 has become one of the most enduring stories in…
When car companies consider updating their lineup, there’s usually more than one route they can take. For example, BMW probably had dozens of sketches – maybe even models – of the new 4 Series before…
When BMW bought Mini, it acquired more than just a car brand. By buying the Rover Group from the British Aerospace, BMW put an automotive icon under its corporate umbrella. A lot has changed since…
As of August 1st, Stefanie Wurst is stepping down as the head of MINI after serving in the role since February 2022. During her tenure, she successfully focused the brand on new markets and target…
The BMW Group is set to introduce a significant change in its sales model by transitioning to a direct sales approach for the MINI brand starting October 1, 2024. This move follows the initial implementation…
MINI has been extensively teasing its new wave of models but we’ve only seen the cars on the outside. This fresh preview finally allows us to peek inside where major changes are being implemented for…
The 2023 Goodwood Festival of Speed just kicked off, and MINI is geared up to leave an impression with its lineup of cars. One model that is generating a lot of buzz is the Concept…
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