MINI built its reputation on attitude, not excess — a scrappy, small-car swagger that turned ordinary commutes into tiny adventures. But as the brand grows up and sizes up, a bigger question looms: what does…
The MINI Superleggera was an excellent concept car. It could’ve even been an excellent production car, considering it supposedly drives like a Porsche. That’s thanks to a lot of weight on the rear axle. Incredibly,…
The MINI Superleggera — or, “Minarri” as it’s sometimes called — is one of the most exiting concept cars the brand has ever been a part of. Arguably it’s one of the most exciting concept…
The COVID-19 pandemic changed a lot of things. In BMW’s case, it irreversibly impacted how it — and its associated brands — went about selling cars. It wasn’t all on the supply side, either. The…
Those familiar with BMW are likely aware of some of the wild concepts the brand has brought to life over the years. But MINI’s been with BMW a while now, and occasionally, some of the…
The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…
On August 26, 2025, MINI turns 66 years old—a milestone few cars ever reach. What began as a bold experiment by Sir Alec Issigonis in 1959 has become one of the most enduring stories in…
In a delightful cheeky humor, MINI has rolled out a unique welcome for Thomas Tuchel, the first German to manage the England men’s national football team. Just ahead of Tuchel’s debut match on Friday, March…
When car companies consider updating their lineup, there’s usually more than one route they can take. For example, BMW probably had dozens of sketches – maybe even models – of the new 4 Series before…
When BMW bought Mini, it acquired more than just a car brand. By buying the Rover Group from the British Aerospace, BMW put an automotive icon under its corporate umbrella. A lot has changed since…
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