Designworks

Concept cars are cool. Even if you aren’t a particularly automotive-brained individual, there’s usually something you can take away from them. Whether it’s an aesthetic or different way of looking at vehicles, the ideas behind…

The E46 3 Series carried BMW’s reputation into a new millennium, and it had to look the part. Beloved for its balance, precision, and timeless styling, it became one of the most influential models in…

Stepping inside BMW’s Designworks studio in California, you immediately sense why this place has shaped so many pivotal BMW products. The studio feels more like a workshop than a corporate design office — clay models…

BMW brought a small group of journalists to Santa Monica to mark the 50th anniversary of Designworks’ presence in the United States, and the highlight of the day was a roundtable with Adrian van Hooydonk,…

BMW wants to slash CO2 emissions per vehicle by 40% across the entire value chain by 2030 compared to 2019 levels. To get there, it’s constantly researching new ways to make car components easier on…

Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…

Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…

BMW Group’s Designworks is expanding its footprint with a new location in Shanghai. The studio is positioned in the West Bund district and is being inaugurated this weekend as part of a wider array of…

Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…

BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…