How California Shaped the Original BMW X5
Today, the BMW X5 represents a solid percentage of all cars BMW sells. Indeed, it beats even the ubiquitous X3 in volume sales for the brand. But it wasn’t always that way. In fact, BMW…
Designworks
A Closer Look At BMW’s New M Visionary Materials Seat
BMW wants to slash CO2 emissions per vehicle by 40% across the entire value chain by 2030 compared to 2019 levels. To get there, it’s constantly researching new ways to make car components easier on…
BMW x Infinix NOTE 40 Series Racing Edition Smartphone Unveiled
Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…
Visiting the BMW Designworks Studio in Santa Monica
Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…
New BMW Designworks Shanghai Studio Will Work On Neue Klasse EVs
Design Chief: “In China, BMW is seen as a luxury object, in America as a sportscar”
Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…
Inside BMW Designworks’ New State-of-the-Art Studio in Los Angeles
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
BMW Group Subsidiary Designworks Opens New Studio In California
Designworks has been a wholly owned BMW Group subsidiary since 1995 but the two companies first teamed up in 1986 for a conceptual seat design tailored to the 8 Series Coupe E31. In 1993, it…
These are some of the unique things made by BMW’s Designworks Studio
BMW’s Designworks is celebrating this month its 50th birthday. With locations in Los Angeles, Munich and Shanghai and clients from various industries, Designworks played an important role in the BMW’s history. It was here where…
Shanghai Studio of BMW Group Designworks appoints new director
Shanghai Studio of BMW Group Designworks gets a new director. According to a press release, Vanessa Chang will take over the design studio this month. Vanessa Chang has extensive experience working for the design industry…
BMW prepared an air stunt for the US Ryder Cup opening
BMW has been a long-time partner of golfing competitions, sponsoring several and even having its own Open. The 43rd Ryder Cup is no exception and the Bavarian company wanted to try something new for a…
Popular this week
