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First G05 BMW X5 Configurators Go Online in Europe

The new BMW X5 is set to arrive in dealerships later this year and to ensure that customers order their cars configured to their exact specification, the first online configurators have surfaced this week, for…

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F90 BMW M5 configurator goes live on BMWUSA

Now that the F90-generation BMW M5 has finally been revealed, fans with enough cash are champing at the bit to customize the car they’re eventually going to buy. They want to pick out colors, options…

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Video: BMW Online Gets Funny Ads in the UK

Buying yourself a brand new BMW can be a deeply satisfying experience. Configuring a car from scratch to make it exactly as you dreamed it is what car buying should be all about. Car makers…

BMW Individual Visualizer Allows You to Choose the Perfect Color