BMW’s Profit Plummets 61% Amid China Sales Slump and Major Recall
BMW’s third-quarter profit fell 61%, hit by weak China sales and a massive recall due to faulty brakes, marking its lowest profitability in four years.
BMW’s third-quarter profit fell 61%, hit by weak China sales and a massive recall due to faulty brakes, marking its lowest profitability in four years.
Even though it's down by 0.2% through September, BMW is confident sales in the United States this year will reach an all-time high.
BMW deliveries to customers in China dropped by 29.8% in the third quarter of the year. Through September, BMW is down 13.1%.
BMW sold 266,151 EVs between January and September, up by 22.6% over the first nine months of 2023. The iX1 and i4 did the heavy lifting.
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With 1,583,485 cars delivered through September 2024, BMW's sales are 2.3% lower than they were in the first nine months of 2023.
Here's how BMW performed in the third quarter of 2024 in the United States. With a few exceptions, most models were down.
BMW of North America reported a challenging Q3 2024, with a 6.9% drop in BMW brand sales and a 33% decline for MINI. Despite a recall-related stop-sale and market headwinds, leadership remains optimistic about a strong Q4 rebound. MINI’s new models, including the redesigned Countryman and Cooper, are expected to drive future growth. Find out more about BMW’s strategy to regain its momentum.
BMW lowers its 2024 profit forecast due to a recall affecting 1.5 million vehicles with faulty brakes and sluggish demand in China. The German automaker anticipates significant warranty costs and delivery delays, projecting profit margins of 6-7% instead of the previously forecasted 8-10%. Learn how these challenges are impacting BMW's global performance.
Here's how each series from BMW fared in the January-June 2024 period in terms of sales. There are a few winners and losers.
Ahead of its facelift, the i4 enjoyed a double-digit growth in the first half of 2024, making the best-selling electric BMW.
Despite being discontinued years ago, the BMW i3 and i8 still appear in the sales chart for the first half of 2024.