Video: BMW M – How We Shape Icons Episode 4 – User Interface
Episode 4 of the BMW M miniseries 'How we design icons' takes a closer look at user interface.
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BMW M Founder Jochen Neerpasch Honored in Blue Hero Art Project
"Blue Hero", a project by Romanian artist Adrian Mitu, was unveiled in Bucharest in the presence of Jochen Neerpasch. The art project follows Neerpasch's career in motorsport, his influence on brands such as BMW and his ties with other emblematic motorsport heroes.
Video: BMW M – How We Shape Icons: Colors and Materials
The people in charge of colors and trims in the BMW M division share their thoughts about the creative process.
BMW M Celebrates 20th Anniversary as MotoGP Sponsor this Weekend
A special MotoGP season gets underway for BMW M GmbH at the “Losail International Circuit” in Qatar this weekend (16th to 18th March) as it will mark BMW M’s 20th season as “Official Car of MotoGP”.
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BMW M – How We Design Icons – Episode 2 Clay
BMW is one of the last automakers to rely on the production of life-size clay models, and because they offer an incomparable way of studying a new car in development, BMW M is reluctant to do away with them.
Electrification of BMW M Lineup Inevitable, Weight Remains Key Factor
The Geneva Motor Show was the venue where we got to see the latest BMW M offering, albeit in Concept...
BMW Changes Design of M Stripes for 2018 Season
The classic BMW M colors will once again be represented in the 2018 DTM – albeit in a completely new BMW M Motorsport design.
Former BMW USA M manager Thomas Schemera goes to Hyundai
Hyundai Motor has appointed Thomas Schemera to lead its new High-Performance Vehicle and Motorsport Division after he left BMW M
Video: Twelve BMW M4 GTS Models Storm the Nurburgring
Twelve BMW M4 GTS models took to the Nurburgring to learn a thing or two both about the cars and the drivers and their worth on a challenging track.
BMW M to open more M Division-specific dealerships
BMW M has been getting a bit of criticism lately for losing some of its brand prestige. The fact that...
BMW M Opens New Dealership in Singapore
Singapore opens showroom exclusively for BMW M and BMW M Performance models.
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