BMW iX

BMW CEO Oliver Zipse Defends BMW's Electric Efforts

BMW CEO Oliver Zipse Defends BMW’s Electric Efforts

Back in 2014, BMW made big waves by not only releasing the all-electric i3 but also creating an entire subdivision dedicated to EVs. Since then, though, its electric efforts have fizzled out, resulting in quite…

First look at the BMW iX in Phytonic Blue

BMW iX production kicked off at Dingolfing plant today

BMW iX production kicked off at Dingolfing plant today

After the BMW 4 Series Gran Coupe, it is time for another completely new model to enter production. Today, BMW announced that its fully electric SUV flagship, the iX, entered production officially at the Dingolfing…

BMW iX xDrive 50 looks imposing in a black color

BMW iX xDrive 50 looks imposing in a black color

Most of the BMW iX marketing materials are showing the high-end electric crossover in the Aventurine Red launch color or Alpine White. But today, we get to take a look at the BMW iX in…

Video: All you need to know about the new BMW iX

Video: All you need to know about the new BMW iX

The new BMW iX is set to write history for the Bavarian brand as it will become the technology flagship of a company that’s no stranger to innovation. Therefore, there’s a lot hanging in the…