Chief Executive Harald Krueger said BMW had enough staff to continue developing its cutting-edge electric vehicles program known as “Project i”, despite recent defections of key staff to a Chinese electric vehicle startup. “Overall four…
In last week’s post, we looked at the impact that Tesla’s Model S has had on the sales of competing vehicles in the large luxury segment in the US. That set the table for the…
With BMW’s focus now shifting to technology, alternative fuel and connectivity, you can imagine BMW’s need for a new i Division product. The i Division helped BMW break through into the world of alternative fuel…
BMW’s first electric car – the i3 – is a worldwide success and the rumored $2 billion investment in the i division is starting to slowly pay off. When BMW announced their electric and plug-in…
Tesla’s Mode S has been enjoying its lead in a segment of its own with no real competitors in sight. For months now, the rumormill has churned out that a BMW i5 Tesla-killer will eventually…
The Luxury EV segment is heating up dramatically. BMW, Tesla and Audi are all working on new EVs to release into the market to gain ultimate EV superiority. Tesla has the Model X on the…
According to German media, BMW plans to build an electric SUV for the U.S. market to rival the upcoming Tesla Model X. The plan to build the crossover at BMW’s plant in Spartanburg, S.C., is…
BMW R&D chief Klaus Froehlich says the company will launch a third BMW i car but it won’t arrive until at least 2020. “We are still in the strategic research phase where we brainstorm,” Froehlich…
Jacob Harb, head of electric vehicle operations and strategy for BMW, talked to AutoblogGreen at the 2014 Detroit Auto Show on the next steps for the i sub-brand. Without directly confirming any future products, Hard…
BMW has recently unveiled the first “i” sub-brand models, the entry-level, mega city car i3, and the super sporty hybrid i8, but the company is on track to deliver more i-badged vehicles within the next…
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