News
BMW is expanding customization and comfort options across key models for summer 2025, offering more comprehensive standard features and enhanced personalization choices for the 7 Series, X3, and iX. BMW 7 Series Gains Standard Laminated…
Horatiu Boeriu / May 29, 2025
7 Series
The 2024 BMW 750e is one of the two plug-in hybrid models in BMW’s new 7 Series lineup, the other being the BMW M760e—a remarkable car that, unfortunately, is not available in the United States….
Horatiu Boeriu / August 7, 2024
7 Series
As the new “Premium Limousine” partner of Swiss International Airlines (SWISS), BMW has introduced the fully electric BMW i7 xDrive60 as a key component of the SWISS Premium Service. This luxurious offering aims to enhance…
Horatiu Boeriu / July 26, 2024
7 Series
Before BMW acquired Rolls-Royce in 1998, the company had their own plans and aspirations for an ultra-luxury line above the 7 Series flagship. In Steve Saxty’s third book, “BMW Art by Design” he explores a…
Horatiu Boeriu / February 4, 2024
7 Series
The Back Story of the Cashmere Fabric in BMW 7 Series
by Horatiu Boeriu / Date: January 29, 2024
4 Series
BMW of North America posted their best ever sales year. For the BMW brand, U.S. sales reached 107,881 vehicles in Q4 2023, marking a 6% increase from the 101,738 vehicles sold in the same period…
Horatiu Boeriu / January 4, 2024
7 Series
In mid-2026, BMW is gearing up for a significant facelift of the G70 7 Series, with the possibility of a major design overhaul for both the G70 7 Series and i7 models, aimed at addressing…
Horatiu Boeriu / November 2, 2023
7 Series
The Interaction Bar was one of the novelties in the new 2023 BMW 7 Series. The Interaction Bar is a seamless glass-look light and function bar, cleverly concealing the air vents to create an almost…
Horatiu Boeriu / July 20, 2023
7 Series
If you want a brand-new luxury car, you’re likely going to spend six-figures. All the good ones wear sticker prices either at or exceeding the six-figure mark. One of the most popular cars in the…
Nico DeMattia / June 14, 2023
7 Series
This new BMW 7 Series is one of the most impressive 7ers in a long time. It might even be the best driving 7 Series since the E38. However, it needs to be because its…
Nico DeMattia / February 22, 2023
7 Series
Luxury car buyers are beginning to lean toward electric vehicles. Last year, Tesla dominated the premium car sales sheet, proving that buyers with deep pockets preferred EVs. BMW customers are now showing that preference, as…
Nico DeMattia / February 15, 2023