adrian van hooydonk

Interview with Adrian Van Hooydonk: “We want our products to have a strong character”

2019 BMW 3 Series Paris Motor Show 45 830x553

BMW wants to avoid Russian Doll design in future lineup

The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…