adrian van hooydonk

2019 BMW 3 Series Paris Motor Show 45 830x553

BMW wants to avoid Russian Doll design in future lineup

The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…

Exclusive interview with Adrian Van Hooydonk, BMW Group VP of Design