Adrian van Hooydonk Reveals the Secrets Behind BMW’s Prototype Camouflage
Adrian van Hooydonk’s latest Instagram post breaks down the strategy behind BMW’s prototype camouflage
adrian van hooydonk
Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
Don’t Worry, BMW Will Avoid Making All Of Its Cars Look The Same
BMW’s design boss Adrian van Hooydonk says each of the 40+ cars coming by late 2027 will have ‘very different features and characteristics.’
BMW Says Big Grilles Haven’t Hurt Sales
BMW's Head of Design Adrian van Hooydonk believes the supersized kidneys have actually had a positive impact on sales.
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From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
BMW Concept Speedtop: The Stunning Roadster That Nearly Didn’t Happen
BMW Speedtop: How a bold design, executive support, and customer demand turned a concept into a 70-unit production masterpiece.
BMW Claims The Speedtop Is Unique Among Shooting Brakes
BMW Group Head of Design Adrian van Hooydonk claims the M8-based Speedtop has the best proportions of any shooting brake out there.
BMW Design Boss Details The Vision Driving Experience (VDX)
BMWBLOG spoke with BMW Group Head of Design Adrian van Hooydonk about the styling of the VDX, a quad-motor electric prototype.
BMW Planning Different Kidney Grille Designs Without Chrome
Neue Klasse models from BMW will wear a variety of kidney grilles featuring lights replacing the traditional chrome accents.
BMW Isn’t Worried About Chinese Competition
BMW Group Head of Design Adrian Van Hooydonk tells BMWBLOG the luxury brand has what it takes to perform in China's competitive car market.
BMW Will Focus On Modern Designs With A Touch Of Retro
BMW's design head honcho tells us future cars will embrace modernism, but you'll still see some classic traits here and there.
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