The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…
BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…
As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…
We’re no strangers to BMW-branded perfumes, but an M-branded bottle is a pleasant surprise. In fact, there are three distinct fragrances, each celebrating different eras of the “world’s most powerful letter.” Created by perfumers Frank…
Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…
BMW of North America has identified a defect affecting certain 2026 model year X5 and X7 vehicles built at BMW Group Plant Spartanburg between August 5 and August 20, 2025. According to documents filed with…
BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW…
When the BMW iX3 reaches German customers in March 2026, it won’t just be another electric SUV hitting the market. It will be the first car to launch with a new energy solution developed by…
When spy photos of a hotter Supra emerged, one question was on everyone’s lips: Does it have the S58 engine? We didn’t get an answer until the Final Edition debuted in November 2024. No, it…
When a car from a luxury brand undergoes a crash test, a top safety rating often feels like a given. After all, customers are paying a premium compared to mainstream models in the same segment….
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